VideoEgg

[ 2008.02.04 | Press Release ]

SAN FRANCISCO, February 4, 2008 – VideoEgg. Inc., the leading video advertising network for online communities, today unveiled details of its upcoming event Engagement Debate 08. Bringing together some of the most innovative media executives, digital marketers and thought leaders in advertising, the one-day forum will tackle the right and wrong way to create, measure and price engagement in a digital world.

• When: Wednesday, Feb. 20, 2008, 2 p.m. – 5:30 p.m. (Followed by an evening of live music and a round of drinks on VideoEgg)

• Where: Hard Rock Café, Live Venue, Times Square – 1501 Broadway, New York

• Who: Brand marketers, media executives, advertising agency representatives, new media and traditional journalists, industry analysts, technology insiders

• Cost: $295 for an all-entry pass, including post-sparring cocktails

• For more information and to register for the event, visit the Engagement Debate 08 event website

"The dialogue around how to best engage consumers online is building steam as marketers begin to establish best practices and industry standards," said Ian Schafer, CEO, Deep Focus, OMMA Media Planning Agency of the Year. "While there are many metrics advertisers and publishers use to gauge online ad effectiveness, it is for our industry’s own good that we have a lively debate about which are best. VideoEgg’s Engagement Debate 08 is going to be a thought-provoking day that will address the challenges and opportunities that all marketers now find themselves faced with," said Schafer, an Ad Age 2007 Media Maven.

Some of the many confirmed debaters and moderators include:

• Colleen DeCourcy, Chief Digital Officer, TBWA
• Rob Norman, Global Interaction CEO, GroupM
• Jean-Philippe Maheu, Chief Digital Officer, Ogilvy North America
• Adam Gerber, CMO, Quantcast
• Nada Stirratt, SVP, MTV Networks
• Abbey Klaassen, Digital Editor, Advertising Age
• Chris Albrecht, Columnist, GigaOM and NewTeeVee
• Quentin George, Chief Digital Officer, Universal McCann
• Chris George, VP of Client Solutions, Fox Interactive Media

In conjunction with Engagement Debate 08, VideoEgg has released a prospectus highlighting the insights of those fighting the battle to define digital marketing engagement.

Hosted by Rob Norman, Global Interaction CEO, GroupM, the no-holds-barred debate is sponsored by Quantcast and mediamath. Media sponsors are Advertising Age and GigaOM.

With the proliferation of online social environments and new means of content delivery, marketers are struggling to define measurability and accountability in ways they can use to drive campaigns—and demonstrate results to the bottom line. Engagement Debate 08, the second VideoEgg-hosted event in the past six months, will offer bold insights from people who are leading the industry on the essentials of engagement and how marketers can connect social audiences with their brands best.

About VideoEgg, Inc.

VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is composed of more than 200 top video and gaming sites, social networks and applications, bringing outstanding consumer reach and engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the United Kingdom and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com

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VideoEgg PR Contact:
Meredith Obendorfer
Blanc & Otus
(415) 856-5167
mobendorfer@blancandotus.com