VideoEgg

[ 2008.09.23 | Press Release ]

VideoEgg UK Expansion Meets Growing Demand of European Ad Market

London – 22 September, 2008: VideoEgg, the rich media ad network that guarantees brand engagement, today announced the appointment of Paps Shaikh as European managing director. Based in London, Shaikh will be responsible for implementing strategies that contribute to the continued success of VideoEgg in the United Kingdom (U.K.) and Europe, as well as expanding the sales organisation to meet growing demand.

“We are pleased to have Paps join VideoEgg as the head of our operations in Europe,” said Matt Sanchez, CEO of VideoEgg. “Paps brings a wealth of industry, sales and management experience that enhances our ability to serve advertisers and publishers across Europe.”

VideoEgg believes that online brand advertising has to become more responsive to the needs of advertisers, publishers and consumers. Enabling marketers to create more accountable and engaging media experiences across video and gaming environments, as well as social spaces, VideoEgg’s unique model is changing the way brands deliver ad experiences. The company has consistently brought-to-market new industry best practices, technologies and engagement models for leading advertisers, including Puma, Coca Cola, Unilever and HP.

“I am excited to join an innovative company that has a history of working with marketers to address the challenges of online advertising and media consumption in social environments,” said Shaikh. “By delivering higher engagement rates for brands and more relevant ad experiences for consumers, VideoEgg is shaping the future of the ad industry.”

Before joining VideoEgg, Shaikh was a founding director of AdJug where he served as vice president of advertising. In this role, Shaikh was responsible for successfully developing an advertising marketplace that brought transparency and choice to buyers of digital advertising. Prior to AdJug, he was vice president of business development at Videojug.com, playing an instrumental role in launching the company in the United Kingdom. Shaikh also held senior positions at MIVA and Emap.

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005, and based in San Francisco, with offices across North America, Canada in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com/uk.

VideoEgg is [a] service mark in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

Contact
Joanne Large, Blanc & Otus
+44 (0) 7795470794 / jlarge@blancandotus.co.uk